How to Star in Your Own Promotional Video
Well, it's official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. After ringing your mother, to let her know about your newly found fame, reality hits in. How are you going to pull this off?
The good news is a charismatic business leader can add tremendous impact and clout to a marketing video or commercial. The bad news is that few leaders have the right skills to talk to the camera in a natural manner.
But before you get put off, talking to camera is a skill. And any skill can be learned.
Here are some tips to help bring the sparkle into your 'moment of glory'.
1. Wear the right clothes. If you are the CEO, a suit is the right way to go. Opt for conservative colours and stay away from checks, stripes and reds. They do not film very well and serve as a distraction to the viewer.
2. Go for makeup (whether you're male or female). A nice even skin tone, neat hair and a quick brush with powder can help keep the shine away. Once you get under the bright lights of a film set, it will be hard not to perspire (even more so, if you are nervous). A professional make up artist will also make you feel special and more confident in front of the camera.
3. Trust the director. Forget that you are the client and realise that you are now the talent. Let the professionals do their work and let go. While this might be difficult for most people, it can be a refreshing change. Let yourself get bossed around and don't worry about how it's all going to work.
4. Relax. Forget about the pressing amount of work piling up on your desk. Focus on the most important task for the day - your cameo. If you are relaxed you are more likely to be easy-going and friendly. This will enable the director to elicit the best performance from you.
5. Rehearse. Always have your lines prepared and don't expect that you can wing it on the day. It's amazing how a big camera in your face can make you forget what you wanted to say. Rehearse your lines over and over again in front of a mirror. Make sure you look and sound natural. Practise speaking clearly and with a smile on your face. Rehearse as many times as you can. The more confident you are in giving an appealing speech, the better you will be and the less takes will needed. This will help reduce costs. If you don't feel comfortable with your performance, hire a media trainer beforehand to coach you on talking to camera.
6. Have fun! The shoot will be much slower than you anticipated. Lights and audio equipment can take a while to set up. If you are shooting outside, waiting for the sun to make an appearance on a cloudy day can also be painstakingly slow. Take a book with you and any work you can do in downtime. And just bask in the glory of being part of an exciting film shoot!
(c) Marie-Claire Ross 2005. All rights reserved.
Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at email@example.com. The website is at http://www.digicast.com.au
E-Commerce & Streaming Media: A Marriage that Works
In the heavily populated world of E-Commerce, what determines whose site will be successful and whose won't?Is it the layout and design of the basic site? No. We all know of sites where no expense was spared on design and the company still failed to produce a commercial success.
Peer to Peer Internet Video Broadcasting
Unlike standard television broadcasting, there are a limited number of viewers that an Internet television station can accommodate. These limitations are determined by the amount of bandwidth the network media server has available.
What You Need To Know if Your Company Wants To Produce A Video
Studies show that people remember merely 20% of what they hear, and only 30% of what they see, and an incredible 70% what they hear and see. * With this in mind, it's no wonder why video is such a powerful communications tool.
Beginning in Videography
If you're looking to get into videography and video editing as a hobby, the options can be daunting. Here is a small question and response that may help you get started in this fun and rewarding hobby.
Working with Royalty Free Music
When creating Multi-Media Content, Flash or Video Clips for a client's web site or CD Rom Project, the last thing you want is to get him in trouble with the law. If there's a need for music in a project, using royalty free music is essential.
Network Marketing and Video Email
I received another e-mail today from someone telling me that Video e-Mail is the wave of the future. According to the e-mail, (which contained no video!), the world will soon be embracing and more importantly paying for this service.
How to Interview on Video
When doing an interview there need to be at least three people involved. The person being interviewed, you, the interviewer and someone to work the camcorder.
Benefits of Training Videos
A major problem with the running of a large corporation or PLC, is the increasing expense of staff training programmes. Training videos are exactly what the title says - videos made for the purpose of staff training.
DVD Authoring: An Introduction
DVD Authoring is the process of collecting various content assets such as video, audio, photographs, subtitles, and menus, connecting them together and burning them to a master dvd disc.The assets themselves are generated in a variety of applications such as video editing, post-production, image editing and subtitling.
Seven Tips on Making a Successful Video Production
Producing a video for your company can be an exciting and potentially stressful experience. There's more to it than simply assigning a video production company to the task and crossing your fingers.
Streaming Video on Your Website - Convert Visitors into Customers
Streaming video is a sequence of "moving images" that are sent in compressed form over the Internet and displayed by the viewer as they arrive. Streaming media is streaming video with sound.
Shooting High Definition Video Footage in Italy
Italy is without question the place to shoot high definition video. Nearly everything in this sun-drenched part of the world cries out for a photo or video capture.
When Does a Corporate Video Add Value?
A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.
Beginners Guide to PC Video Editing
If you're new to PC video editing then knowing where to start can be a bit daunting, so hopefully this guide will point you in the right direction.To start with you will need a few items of equipmentCamcorders/Video DecksDepending on your requirements or aims there are number of different solutions to discuss, so i will split these up into separate sections.
How Video can be used Effectively Online
A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible.
Five Ways to Profit from Using Video Online
The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.
Create a Favicon for Your Customers Bookmarks in Four Easy Steps.
A favicon is a custom icon that sits next to your web site title in a persons favourite's menu when they have bookmarked your site, it is an easy way to create an 'eye drawing image' to ensure that people always see you link in their favourite's and should hopefully encourgae them to check out that 'great site that they haven't visited yet today!'This is a quick guide that will provide instructions on how to create one for your site, it really is very easy and will help to create a extra tool to maintain your site in the customers mind.All it takes is four easy steps.
Boost Your Online Sales with Audio and Video Support
Have you ever noticed when you are shopping at most any retail store there is background music being played and if you need help understanding how a product works or need aid in purchasing the correct equipment there is always a person near by to help you?This is what your ecommerce or online sales website needs to achieve that comfortable atmosphere where visitors to your online store will enjoy shopping. When you make your store online comfortable with audio or video your customers are apt to stay longer on your website and that means a better chance of a sale.
Interview with a Video Virgin
Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.
Is Video Streaming the Future for Corporate Video?
Things have changed quite a bit from when I started in the film & video business in 1988. Back then, many corporate programmes were still shot and edited on film.
|home | site map|