E-Commerce & Streaming Media: A Marriage that Works
In the heavily populated world of E-Commerce, what determines whose site will be successful and whose won't?
Is it the layout and design of the basic site? No. We all know of sites where no expense was spared on design and the company still failed to produce a commercial success.
Is it the product offering? No. We all know of sites where the product offering was more than adequate, the pricing competitive, and service was acceptable, yet success was elusive.
Is it a traffic problem? No. We read letters everyday in forums and discussion groups from those whose sites generate a lot of traffic, but sales volume is only marginal.
What determines success is the ability to stand out in a crowded field! What determines success is making your site different from your competitors. What determines success is the way in which you present your offering so visitors will want to stay at your site and buy from you.
Purchasing decisions are not simple ones. It doesn't matter if you're targeting consumers or business buyers. People seek ways to make their buying decisions easier. It is up to you to:
· Learn what your customer wants
· Highlight the features and benefits that appeal to the customer.
· Present your product in a way that differentiates you from your competition and utilizes your product knowledge.
How do you accomplish this in a meaningful way that doesn't drain your marketing budget? Utilize streaming media to capture your audience's attention and to focus on the aspects of your product that will generate a sale.
Let's use an Internet store that specializes in southwestern pottery as a hypothetical example. We'll go on the assumption that the store has an attractive website with good navigation and a secure shopping cart system. The return policy is clearly stated, and there is specific contact information. On the site is a nicely laid out catalogue with good product descriptions, small, fast loading graphics (which can be enlarged for a closer inspection) and a well-designed price list. The products are grouped by type (urns, bowls, vases etc.) so that a visitor can browse easily. A perfect Internet shopping experience, right?
The answer is only a qualified "yes" because this store is no different than several hundred others selling the same merchandise.
What can this store owner do to make shopping at his site exciting, fun, and memorable?
· Use a short audio to introduce southwestern pottery to the visitor. What are its' special characteristics? Why is it different than pottery produced in other regions?
· Show visitors where the pottery originates with a slide show. Use pictures of the artisan's studio and the area that surrounds it. Coordinate the slides with a script that describes the geography and how it contributed to the style of pottery shown.
· Interview several of the artisans on videotape. Let them tell your visitors about themselves and their work.
· Have a pottery collector talk about the use of color as it relates to southwestern pottery.
· Do a video as a cross promotion with a local interior designer. Describe and show how to best use southwestern pottery as part of a complete decorating scheme.
· Use video to show the actual creation of some of your better pieces. Take your visitors inside the artist's studio for an "up close" look.
You might even be able to generate revenue with some of your original programming. Sell commercial spots within the presentation to other merchants who offer products that are complementary to yours. (This can be as simple as inserting a graphic.) Work with these same merchants to promote local events that highlight the products of your area. Your local Chamber of Commerce might even want to purchase a spot in one of your streaming presentations.
For an E-commerce site with affiliates, use streaming media to help your member sites. Put together a slide show that gives participating members a chance to briefly highlight their own sites for a small fee. Use two to three graphics from each member and have relevant text from each member scroll by as their store appears in the show. Not only do you recoup some of your production costs from the advertising, but you also get your sales commission when member sales increase!
Streaming media should not be used arbitrarily, however. Unless your material is relevant to your visitors and adds perceived value to their purchase, don't waste your time or theirs. When designing your streaming media presentation, ask yourself what it will accomplish that your current content doesn't. Will it complement your existing material? Will it be utilized to enhance your offering? Will it provide additional incentive to make your visitor buy?
If you can answer yes to those questions, streaming media should be a strong candidate for your marketing dollars. Use streaming media technology wisely, and it will go a long way to making your E-commerce site stand out in a very crowded field.
Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.
Video Converters 101
Your PC may contain hundreds of video files, all encoded differently - AVI, MPEG, RM, WMV, DVD, VCD, MOV, etc. If you are looking for video conveter tools, here are some suggestions.
Shooting High Definition Video Footage in Italy
Italy is without question the place to shoot high definition video. Nearly everything in this sun-drenched part of the world cries out for a photo or video capture.
Five Ways to Profit from Using Video Online
The newest media wave to hit the online shore is video. Individual emails abound with links to "the funniest video ever," or blurry clips of new babies or birthday parties.
Video Biographies; Why Hire a Professional?
There are lots of reasons to create a video biography. Some people have a desire to share and pass down stories from one generation to another while others would like to leave behind a family or personal legacy.
How to Interview on Video
When doing an interview there need to be at least three people involved. The person being interviewed, you, the interviewer and someone to work the camcorder.
When Does a Corporate Video Add Value?
A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.
How to Star in Your Own Promotional Video
Well, it's official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera.
What You Need To Know if Your Company Wants To Produce A Video
Studies show that people remember merely 20% of what they hear, and only 30% of what they see, and an incredible 70% what they hear and see. * With this in mind, it's no wonder why video is such a powerful communications tool.
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury - useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially.
Peer to Peer Internet Video Broadcasting
Unlike standard television broadcasting, there are a limited number of viewers that an Internet television station can accommodate. These limitations are determined by the amount of bandwidth the network media server has available.
Seven Tips on Making a Successful Video Production
Producing a video for your company can be an exciting and potentially stressful experience. There's more to it than simply assigning a video production company to the task and crossing your fingers.
Network Marketing and Video Email
I received another e-mail today from someone telling me that Video e-Mail is the wave of the future. According to the e-mail, (which contained no video!), the world will soon be embracing and more importantly paying for this service.
Look Into My Eyes - New Webcam Technology
If a new webcam technology from Microsoft get the go-ahead, then instant messaging could get a whole lot more interesting.Currently under development at the Microsoft research labs in Cambridge, England, the new webcam, i2i consists of two lenses, which carefully follows an individual's movement.
Boost Your Online Sales with Audio and Video Support
Have you ever noticed when you are shopping at most any retail store there is background music being played and if you need help understanding how a product works or need aid in purchasing the correct equipment there is always a person near by to help you?This is what your ecommerce or online sales website needs to achieve that comfortable atmosphere where visitors to your online store will enjoy shopping. When you make your store online comfortable with audio or video your customers are apt to stay longer on your website and that means a better chance of a sale.
Looking for an Innovative Way to Explode Your Sales? Video Software - Benefits, & What to Look for
Insider's Scoop On How To Skyrocket Your Sales Plus Decrease Your Advertising Costs.If there is one constant between anyone who does business, or ever sells anything, it's the big question; "How do I stand out above the crowd when I'm trying to reach my customers?" It is a question that has been asked ever since the human race started advertising and selling.
Put Audio & Video on Your Web Site
As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising.
Independent Video in the Information Age
One of the primary obstacles for video content distribution over the Internet is the cost of specialized software required to encode video. Video encoding consists of converting video content into compressed digital data that can be easily distributed electronically.
Beginning in Videography
If you're looking to get into videography and video editing as a hobby, the options can be daunting. Here is a small question and response that may help you get started in this fun and rewarding hobby.
Video Email - The New Way to Communicate
The Internet is now a thriving means of communication and for everyone around the globe to receive the most up to date information at the click of a mouse button. Sending an email is now accepted as the quickest and easiest way to converse with your friends and family or business acquaintances and everyday millions of emails are sent worldwide.
DVD Authoring: An Introduction
DVD Authoring is the process of collecting various content assets such as video, audio, photographs, subtitles, and menus, connecting them together and burning them to a master dvd disc.The assets themselves are generated in a variety of applications such as video editing, post-production, image editing and subtitling.
|home | site map|